The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know

More on the cocktail napkin

Who is Robert Solomon?

Robert Solomon

Robert Solomon is one of America's most knowledgeable and respected client service executives, and is a frequent speaker and executive coach on account management.

Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals.

Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a dozen clients, including Ammirati Puris Lintas, Cognitive Arts, Condé Nast, Draft Worldwide, Falconhead Capital, Gilbert and Partners, Initaitive Media North America, Jordan Industries, R/GA Interactive, and Sotheby's.

Robert previously was President and CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).

In his 20+ years in the advertising business, Robert worked with a wide range of industry leading clients, among them American Express, Ameritech, AT&T, Cablevision, Citibank, Columbia Business School, Compaq Computer, DHL, General Motors, Johnson & Johnson, Kaiser Permanente, Levi-Strauss, MasterCard, Mercedes-Benz, Pacific Bell, Polaroid, Seagram, Standard Oil of Ohio, TSYS, UPS, VantageScore, and VISA. For many clients he pioneered brand-enhancing relationship marketing programs.

In addition to writing the current and previous editions of The Art of Client Service for Kaplan Publishing, he also wrote Brain Surgery for Suits, which was published in 2000 by Strategy Press. Many agencies and marketing firms use the books as account management training tools.

Robert has conducted workshops and given talks on client service, direct marketing, discipline integration, agency search, and related topics for a wide range of organizations, including the Association of National Advertisers, Columbia University, the Direct Marketing Association, the Direct Marketing Educational Foundation, DM Days, Mercedes-Benz, Messner, and Omnicom.

Robert has a master's degree from the University of North Carolina at Chapel Hill. His undergraduate degree is from George Washington University, in Washington, DC, where he graduated with honors, and as a member of Phi Beta Kappa. He has a certificate in organizational and executive coaching from New York University's school of continuing and professional studies.

Robert lives in Manhattan with his wife Roberta and their cat Sam, and with the world's best dogs, Alvin and Molly.